Universitaire

James O'Toole (business figure)

Australian businesspeople

Nationalité: Australie

James O'Toole is a pioneer of the internet and internet marketing in Australia, and began commentating on the web and its impact on business in 1995. O’Toole foresaw the rise of social media and social commerce and how the internet would transform the way businesses and consumers interact. He argued that the internet was not simply an ‘information revolution’ but a “communications revolution”:“The key to understanding the Net and its importance is that this is a communication